Shimano Experience Project

Once a standard 40-foot shipping container, the Shimano Experience Project is now a mobile centre showcasing current and upcoming Shimano bicycle components such as groupsets & wheels and Shimano lifestyle gear including footwear, pedals, eyewear, bags and Sport Camera - as well as Pearl Izumi apparel, footwear & essentials, PRO saddles, components & accessories and much more.

At the Shimano Experience Project, you'll be able to engage in a range of activities including tech seminars and information sessions, receive giveaway items, meet your favourite pro riders and secure a fantastic race viewing point up on the rooftop deck!

Below is a list of key events where you can visit the Shimano Experience Project in 2015 - be sure to check back for the latest news!





18-25 Jan 2015 Tour Down Under Adelaide, SA Website
21-23 Feb 2015 Husky Tri Festival Huskisson, NSW Website
20-22 Mar 2015 IRONMAN Asia-Pacific Championships Melbourne, VIC Website
1-3 May 2015 IRONMAN Australia Port Macquarie, NSW Website
11-14 Jun 2015 IRONMAN Cairns Cairns, QLD Website
22-24 Aug 2015 Sam Miranda Gran Fondo King Valley, VIC Website
10-11 Oct 2015 GO Bike Expo / Around the Bay Melbourne, VIC Website
7-8 Nov 2015 CamelBak Highland Fling Bundanoon, NSW Website
12-13 Dec 2015 Shimano Super Crit St Kilda, VIC Website


Take a quick tour through the Shimano Experience Project at the UCI MTB World Cup in Cairns, 2014.


SEP montage.jpg